Here's the story and a lesson for anyone trying to sell a product or service...
or working to build a brand.
Mike regularly dominates Amazon search results for “coffee” – beating out the big brands like Folgers and Maxwell house. How does he do it? By relentlessly applying proven marketing principles my team and I teach every day.
Mike started with a small coffee shop in Saratoga Springs, New York, but struggled to really get things going. He decided to make the world’s strongest coffee – Death Wish Coffee. After various attempts at marketing it with mediocre results, Mike discovered my book – Free Marketing:101 Low and No-Cost Ways To Grow Your Business Online & Off... and things began to take off! The one simple idea that really propelled Mike to a whole new level was the concept of using gatekeepers to promote his marketing message.
Listen to me interview Mike about his early success using the gatekeeper strategy after he read Free Marketing.
My remarks at my 3rd annual conference for Internet entrepreneurs, CES III.
- Mike Brown
I cannot give a bigger THANK YOU for all of the support I received from CESIII. I think I teared up when you mentioned us and the contest and everyone was so supportive. I'm honored to be part of such an amazing community and so impressed at how you are able to weed out all of the negative and bring in smart, caring and driven people.
I'm blessed to be surrounded by some of the most creative Internet marketers in the world and I'm proud of the community we've built together. I hope you'll join us.
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